Emerging technologies are amazing in their own right. Think the Internet of things, virtual reality, artificial intelligence and voice. Taken one step further, their potential to breathe new life into the mobile space is huge, possibly leading to the point where, experts say, consumers might not even need a screen at all to interact with their devices.

This will have massive effects on brands’ mobile design process and strategy. It also will shift the way they interact with their on-the-go consumers.

“For marketers, the world five years from now represents both a challenge and an opportunity. New technologies will continue to lay fertile ground for more consumer engagement, but, at the same time, the proliferation of touch points will increase the complexity of delivering a coherent consumer journey,” said Carlos Sandrea, VP and head of mobile at MediaMath. “Mobile will become the predominant media channel and will be defined beyond our smartphones to include wearables, connected cars, VR-power devices and chatbots.”

Gartner Top 10 Strategic Technology

Trends for 2019

October 15, 2018

Contributor: Kasey Panetta

Materials' Quantum Leap

One likely and enticing possibility: precisely designing molecules.

Chemists are already dreaming of new proteins for far more effective drugs, novel electrolytes for better batteries, compounds that could turn sunlight directly into a liquid fuel, and much more efficient solar cells.

We don’t have these things because molecules are ridiculously hard to model on a classical computer. Try simulating the behavior of the electrons in even a relatively simple molecule and you run into complexities far beyond the capabilities of today’s computers.

But it’s a natural problem for quantum computers, which instead of digital bits representing 1s and 0s use “qubits” that are themselves quantum systems. Recently, IBM researchers used a quantum computer with seven qubits to model a small molecule made of three atoms.

It should become possible to accurately simulate far larger and more interesting molecules as scientists build machines with more qubits and, just as important, better quantum algorithms. —David Rotman

BY GISELLE ABRAMOVICH  Senior & Strategic Editor,

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